Saturday, August 22, 2020

Pearson Education Case Study Example | Topics and Well Written Essays - 2750 words

Pearson Education - Case Study Example At the point when the SWOT related viewpoints of the organization are set against the STEEPLE - social, mechanical, financial, natural, political, legitimate and moral - system of examination at a full scale ecological level the image that develops of the organization is basically a multifaceted business recommendation of the present decade (Kallis, Alier and Norgaard, 2009). Pearson Education's SWOT - qualities, shortcomings, openings and dangers - condition is portrayed by a profoundly serious outer condition of less chances and more dangers as against an exceptionally unpredictable inside condition of more qualities and similarly more shortcomings, the last emerging from rivalry related marvels (Clark and Phillips, 2008). Its social assorted variety, hierarchical culture, gracefully chain the board, worker inspiration procedures, present day Human Resource Management (HRM) rehearses, the board structure and style, have contributed in huge measure towards this achievement however the same number of pundits have called attention to the organization needs a very much characterized directional push in the current monetary and budgetary disturbance. Articulate business system of the organization has been answerable for its current accomplishments in hierarchical cum corporate destinations however the very bearing of the procedure needs a still more prominent spotlight on the drawn out objectives as opposed to the quick objectives (Finlay, 2000). AnalysisPearson Education, legitimate, as unmistakable from the Pearson Group is associated with training related exercises. These exercises can be partitioned into three more extensive portions - distributing scholastic books, distributing non-scholarly books and training innovation related work. Its present tasks including a sweeping worldwide system are centered around the North American and European markets (Piercy, 2002). The vital viewpoints on which the organization has developed have been liable for its present business methodology. There is a solid reason on which the organization top administration has tried to characterize its development direction. The learning results of this paper would portray the related parts of this key methodology of the organization with included accentuation corporate objectives (Mullins, 2005). Changing business system of Pearson Education specifically and Pearson Group when all is said in done has been liable for the current progressive move in center at the organization. The hidden standard of this adjustment in business technique is the progressive making of M&A related cooperative energies through a progression of prominent acquisitions and mergers in the ongoing past (Clarke and Hermens, 2001). This part of Pearson Education's authoritative conduct requires more noteworthy consideration in light of the fact that the organization has had the option to set itself against contenders with momentous accomplishment because of the positive results identified with M&A. The causative components of this key direction of the organization should be taken a gander at from two unique points. In any case, Pearson Education knows about the developing danger of the quick changing mechanical condition that favors those opponents with innovation based assets. Furthermore its own asset base has been growing at an a lot quicker rate both in assorted variety and intricacy (Davenport, 1994). The last component incorporates even

Friday, August 21, 2020

Strategic Planning Health Care Health And Social Care Essay

Liquor misuse is a signifier of substance abuse and plays a huge capacity in United States Navy human passings. Despite the fact that endeavors are being made to de-glamorize the utilization and maltreatment of intoxicant in the Navy, this predicament despite everything remains. Liquor is simple accessible, promptly open, and socially worthy. It very well may be found at including occasions, family unit reunions, cultural gatherings, eating houses and grouped celebrations. Bing socially worthy and lawful, the ingestion of intoxicant does non keep a similar cultural shame as different medications. In any case, intoxicant maltreatment is a national pestilence. Blending to the National Highway Traffic Safety Administration, in 2001, the greater part a million people were harmed in car collisions where constabulary detailed that intoxicant was available †a standard of one individual is harmed about each two proceedingss ( Blincoe, Seay et al. , 2002 ) . Unnecessary intoxicant ingestion is the third taking â€Å" existent † reason for perish in the United States ( Mokdad, Stroup, Marks and A ; Gerberding, 2000 ) . In 2001, 17,448 individuals in the U.S. passed on in liquor related engine vehicle bangs, stand foring 41 % of all traffic-related expires ( NHTSA, 2002 ) . Liquor related engine vehicle bangs execute individual each 30 proceedingss ( NHTSA, 2002 ) . Liquor is other than a significant endorser of power and offense, exceptionally ambushes, violative conduct, household power and child abuse ( Commonwealth Department of Health and Family Services, 1996 ) . Orchestrating to the Centers for Disease Control and Prevention ( CDC ) intoxicant maltreatment was liable for 75,000 expires and 2.3 million mature ages of conceivable life lost ( around 30 mature ages of life lost per perish ) in 2001. ( Town, Naimi, Mokdad, and A ; Brewer, 2001 ) . The National Survey on Drug Use and Health ( NSDUH ) , which led a countrywide report influencing addressing around 70,000 aimlessly chose people matured 12 and more established in 2006, detailed to some degree the greater part of Americans age 12 or more established confessed to being present consumers of intoxicant. More than 125.3 million individuals or 50.9A per centum of the populace detailed being consumers of intoxicant. A subsequent report in the 2007 examination detailed an ascent in intoxicant ingestion with more than 126.8 million individuals or 51.1A per centum, recognizing to being present consumers of intoxicant. Pieces of information from Substance Abuse and A ; Mental Health Services Adm inistration ( SAMHSA ‘s ) National Survey on Drug Use and Health found in 2003, an expected 56.6 % of veterans utilized intoxicants contrasted and 50.8 % of tantamount nonveterans. Orchestrating to Dr. Alexander Wagenaar, Director of Alcohol and Other Drug Epidemiology Program at University of Minnesota School of Public Health, intoxicant was engaged with: around 32 % of air power expires ; 62 % of drownings ; 48 % of falls ; 54 % of flames ; 40 % of modern damages. Roughly 1.5 million drivers were captured in 2000 for driving affected by intoxicant or opiates. That ‘s just more than 1 % of the evaluated 120 million or more scenes of debilitated drive that happen among U.S. adults every twelvemonth ( NHTSA, 2001 ) . Blending to The Navy Safety Center in the course of the last 5 mature ages, crewmans have been expiring in liquor related vehicle mishaps at the pace of 1 each 17 yearss. In light of current circumstances, a crew member who finishes a 20-year bringing in the Navy will hold lost 1197 shipmates because of liquor related vehicle mishaps. That is around 60 crewmans ‘ perishes per twelvemonth as an immediate result of intoxicant maltreatment. Orchestrating toaˆÂ ¦aˆÂ ¦.The term intoxicant is other than alluded to as ethyl liquor or ethyl intoxicant. Liquor is a slim, clear fluid with an unpleasant ignition gustatory sensation and high instability. Liquor is made when grains, natural products, or veggies are matured. Maturation is a methodology that utilizes barm or bacterium to change the sugars in the supplement into intoxicant. Disturbance is accustomed to deliver numerous important focuses †everything from cheddar to prescriptions. Liquor has various signifiers and can be utilized as a purging operator, a germ-free, or an ataractic. Fitting to more distant research intoxicant is characterized as an inebriating specialist. Liquor is other than a psychotropic substance, which implies that it can modify cognizance and to change perceptual encounters and conduct. At the point when discourse creation of intoxicant, it incorporates, vino, whisky and lager to call a few.Reappraisal of the companion assessed aca demic writing refering to your subject ( 4-5 page portrayal )Misuse can be characterized to use dishonestly or inappropriately ; twist, to use or handle harshly or brutally ; abuse. Blending to National Health Science in England ( 2006 ) , liquor misuse includes the substantial and regular use of intoxicant. Abuse can be portrayed by a type of soaking up that can follow in issues with 1s ‘ relationship perchance as an inability to pay close taking care of imperative endeavors, obligations and obligations at school, work, or at place which outcomes in a powerlessness to work for the most part. The maltreatment can do both short and since quite a while ago run physical, mental and cultural employments. Abuse of intoxicant can be related with significant injury to kids, especially when joined with different qualities, for example, local power or other medication misuse. Salter ‘s Psychiatric Review ( 2003 ) characterizes intoxicant maltreatment as soaking up irregularly or tenaciously to such a degree, that it meddles with a worker ‘s health or open introduction ( effectiveness, productiveness, wellbeing or going to ) . The National Institute on Alcohol Abuse and Alcoholism characterizes liquor maltreatment as the ingestion that puts people at an expanded risk for unfavorable health and cultural impacts. It is characterized as additional everyday ingestion ( multiple beverages per twenty-four hours for work powers or multiple beverages per twenty-four hours for grown-up females ) , or additional whole ingestion ( in excess of 14 beverages for each hebdomad for work powers or in excess of 7 beverages for each hebdomad for grown-up females ) , or both. Different delineations of intoxicant maltreatment incorporate demoing up late to work or non demoing up by any means, going disease as a result of intoxicant ingestion, arraigning in wrong conduct, inability to submitting to the Torahs or indicting in conduct that causes worry for one ‘s security or the wellbeing or others. Results of misuse incorporate non being suggested for exposure, low open introduction markers and effects hurt. It influences one ‘s capacity to fairly do judgments, execute their required obligations and obligations and bargains one ‘s safety.Physical DeductionsAlcohol misuse has been related with an expansive extent of mental, physical and cultural wounds. Most health experts concur that intoxicant influence for all intents and purposes each organ in the human natural structure. Liquor ingestion has been connected to in excess of 60 sickness conditions in a progression of late meta-investigations These incorporate expanded risk of unwilled damages, power, liver illness, hypertension, certain harmful neoplastic maladies, and infections of the cardinal sensory system. ( English et al. , 1995 ; Gutjahr, Gmel and A ; Rehm, 2001 ; Ridolfo and A ; Stevenson, 2001 ; Single et al. , 1999 ) . Liquor maltreatment in any condition is known to do health employments, most prominently it can take to liver damage ( for example cirrhosis ) , each piece great as occupations with different frameworks of the natural structure. It is assessed to do around 20-30 % of oesophageal harmful neoplastic sickness, liver dangerous neoplastic illness, cirrhosis of the liver, manslaughter, epileptic ictuss, and engine vehicle mishaps overall ( WHO, 2002 ) . Fitting to the Center of Disease Control ( 2010 ) , a few delineations of the effects of intoxicant maltreatment incorporate unwilled damages ( for example , car collisions, falls, Burnss, lowering ) , knowing damages ( for example , piece harms, rape, residential power ) , liquor poisonous condition, high blood power per unit territory, shot, and other cardiovascular illnesses, liver infection, offense, and driving impaired. Liquor misuse outcomes in a variety of unpropitious health results. People who abuse intoxicant are other than at expanded danger of an arrangement of unfavorable generative health results. ( Iyasu, Randall, Welty, Kinney, Mandell, 2002 ) . Ongoing surveies led on rodents, have indicated that intoxicant augmentations threatening neoplastic illness, spread by stamp bringing down the capacity of â€Å" characteristic slayer † cells to destruct dangerous neoplastic infection cells going in the circulation system. The discoveries are unconventionally of import for grown-up females since old surveies propose grown-up females who drink each piece little as one to two beverages a twenty-four hours have an occurrence of chest dangerous neoplastic illness wherever from 10 % to 100 % higher than teetotalers. ( NHTSA, 2002 ) Research has noticed that mixed beverages which are expended in moderateness represent no significant danger and have no drawn out impact. Moderate utilization is characterized by The Dietary Guidelines for Americans as close to two mixed beverages for every twenty-four hours for work powers and close to one mixed beverage for each twenty-four hours for grown-up females. A standard beverage is characterized as 12 ounces of brew, 5 ounces of vino, or 1.5 ounces of 80-proof refined alcohols, all of which contain a similar aggregate of intoxicant ( NHTSA, 2002 ) However, it has been noticed that intoxicant maltreatment includes the overwhelming and successive use of intoxicant which prompts genuine impacts. An unassuming ingestion of intoxicant for some in America and in the Navy is viewed as protected, fit and charming. Truth be told, moderate utilization of intoxicant has been demonstrated to be equally identified with the occurrence of coronary arteria illness. ( Vidal, An Arveiler, An Evans, A Montaye, An and A ; An et al.A 2000 ) .Misuse of Alco

Monday, June 1, 2020

Odysseus showed bad leadership - Free Essay Example

DO USE INGENUITY WHEN FIGHTING YOUR ENEMIES: Odysseus showed good leadership when he saved the remaining men from his crew from the cyclops. In order to do this, he hid his men in cattle to escape from the cyclops. In the Odyssey, Odysseus states, I tied them [rams] silently together then slung a man under each middle one to ride there safely, shielded left and right. This shows how Odysseus came up with a brilliant plan to hide in between the Cyclops rams and escape with the rams when the Cyclops let them out. This genius plan saved himself and his crew from dangerous situation with the cyclops. (Page 19, lines 337-340) DO INSTILL CONFIDENCE IN YOUR SUBORDINATES: The men became terrified when they saw smoke of white water and heard loud sounds of water. To calm them down, Odysseus told them what to do next. He told them to hug the shoreline of the cliff and to keep rowing so that they do not see the Sirens on the mountain. Odysseus also told them that Zeus would help them survive. This pep talk motivated his crew and prepared them for what was to come in the future. In the end, Odysseus and his crew avoided the Sirens because all of his men listened to him. DO WHAT IS NECESSARY TO SAVE YOUR CREW: Odysseus showed signs of good leadership when he saved his men from the Lotus Eaters. After three of his men ate the Lotus, they wanted to keep eating more and did not want to leave the island. In order to save his men, Odysseus, drove them, all three wailing, to the ships, tied them down under their rowing benches, and called the rest. Odysseus forcibly tied his men to the ship to save them from Lotus that they became hypnotized by. This shows Odysseus as a good leader because he tied his men down to the ship and left the island because he knew it was the best way to save them from the Lotus. (Page 11) DONTs Of Being a Good Leader DONT ALLOW CURIOSITY TO COMPROMISE YOUR MISSION:. Odysseus showed bad leadership when his curiosity resulted in some of his men dying. While the were on an unknown island inhabited by Cyclops, Odysseus wanted to know if they were friends or foes. However, Odysseus told his men, Ill make the crossing in my own ship and find out what the mainland natives are-for they may be wild savages, and lawless. Even though Odysseus knew that the Cyclops could be very dangerous, he still went on to their island in order to explore. This resulted in some of his men being eaten by the Cyclops, due to Odysseus curiosity. Instead of exploring the land, all Odysseus had to do was avoid it. However, his curiosity got the better of his, which resulted in at least 6 of Odysseus best men dying. (Page 12) DONT GET COCKY WHEN YOU HAVE A VICTORY: Odysseus showed bad leadership when he started to mock the cyclops after they left his island. After defeating the Cyclops, Odysseus taunted him, which made him very angry. This resulted in the Cyclops throwing a hilltop that landed right in front of the ship, almost killing them all. Instead of killing Odysseus and his men, the hilltop made a big wave that brought the ships back to shore. Odysseus barely managed to escape this, but his actions put him and his crew at a huge risk. After barely escaping, the Cyclops he placed a curse on Odysseus out of his fury.(Page 21-22) DONT LET YOUR CREW TELL YOU WHAT TO DO: Odysseus showed bad leadership with his men and Helios cattle. Tiresias warns Odysseus that if his men ate Helios cattle, then they would be all be punished with death. However, the Odyssey states, Driven by hunger, they ignore Odysseus warning not to fest on Helios cattle Zeus sends down a thunderbolt to sink Odysseus ship. Since Odysseus could not control his men and make them not eat the cattle, his whole crew died and his ship got destroyed. This shows bad leadership because Odysseus could not persuade his men to not land on the island of Thrinacia, which resulted in all of men dying. DONT GET DISTRACTED AND LEAVE A MAN BEHIND: On Circes island one man fell off a rooftop drunk and Odysseus and his crew left him behind, Odysseus had to promise him a funeral only after he was reminded he was gone while in the underworld. This was a bad leadership on the part of Odysseus because he was unable to keep track of his men and possibly save and because he did know he needed to give the crewmember a funeral, something he is morally obliged to do. DONT ANGER THE GODS:Odysseus angered Poseidon by blinding and making fun of the Cyclops, who was his son. Also, Odysseus angered Poseidon by destroying Troy. Idk what to say for this one DONT: After Odysseus left Troy, his crew and him went to Ismarus, which was where the Cicones lived. The Cicones were allies with the Trojans, meaning that they were enemies of Odysseus. Odysseus and his crew robbed and killed them on their island. After this victory, they decided to stay on the island a little bit longer to celebrate. However, they Cicones attacked Odysseus men and killed 72 of them. If Odysseus looted the city and left, then he could have stolen many things without losing any. (Page 11) DONT KEEP SECRETS FROM YOUR MEN:Odysseus showed bad leadership by telling his men nothing about Scylla. Scylla was a huge monster that had twelve large legs like tentacles and 6 heads with fangs. Odysseus knew that he would encounter this monster because Circe warned him about her. However, Odysseus did not disclose any information to his crew. He neglected to tell them anything, which resulted in 6 of his men being eaten. If Odysseus told them what they were going to encounter, then they couldve been more prepared to fight or avoid this monster.

Saturday, May 16, 2020

Comparisson and Contrast Fahrenheit 451 Essay - 827 Words

Rachael Rowe Mrs. Daniel-Kopp English 3U1-04 April 4, 2012 Society Affects Individuals Society has a powerful influence over individuals’ actions, but that power and influence is not carried over to an individuals’ mindset. In the novel Fahrenheit 451 by Ray Bradbury, the two characters Faber and Beatty have very similar personalities. Though the way of society has drastically influenced how each responds accordingly to social standards. Faber has followed the path that society has paved for him, but he wants to be the man that can help change society’s view of books. Beatty is fulfilling his duties as fire chief, and is seen as a power head, though he may not be as happy as society depicts him to be. Both characters are well read,†¦show more content†¦In this quotation Faber is encouraging Montag to take the risk of rising against societies standards, and informing him that if you â€Å"lose† on your way to a certain goal, remember that you were passionate about something that could make a difference in the way of society. In concl usion, Faber follows the expectations of society but in his mind he desperately wants to go against his actions and help to fight for books. His state of mind has not been affected by society as he is a well read individual, perceives society as uneducated and mindless, as well is capable of teaching Montag effectively. Societies influence on citizens affects their actions, not how they perceive the world. Beatty believes that the way of society is how it should be; citizens perceive him as an authority figure that is content in the way society functions. Beatty and Faber are similar in the sense that; they are both well read, perceive society in different ways and both teach Montag using different techniques. First, Beatty is proven to be well read because he quotes many authors, but also shares his opinion that books are contradictory; â€Å"What traitors books can be! you think they’re backing you up, and they turn on you.† (97). This quotation demonstrates Beatty’s opinion of books; he believes that what is written in books contradicts itself and leaves

Wednesday, May 6, 2020

The Repercussion of Fracking - 1125 Words

Is there anything better that a cool glass of water on a hot day or a swim in a clear blue lake? We need water for drinking, and we need it for recreation. We use it in a thousand ways. Without it, we could not survive. Yet with more and more people on our planet, we are using a lot and also using it carelessly and that is effecting our everyday living. You can’t walk across a college campus, past an office building, or through a park without seeing one, two, or ten empty bottles. Many are plastic water bottles. Trash bins overflow them. Those water bottles are a problem. Why? Because only one out of five bottles actually makes it to a recycling bin. Plastic bottles take centuries to decompose and if they are incinerated, toxic byproducts, such as chlorine gas and ash containing heavy metals, are releasing into the atmosphere. The rest are littered on our streets or over filing our landfills. They degrade our landscape and damage our environment. In addition the plastic water bottles are not biodegradable that is, they don’t decay. They remain as trash a hundreds of years. Making all the plastic for those bottles uses 17 million barrels of crude oil annually. That is the equivalent to the fuel needed to keep 1 million vehicles on the road for 12 months so why are so many people drinking bottled waters? They believe that they are making a healthy choice. But the truth is that tap water is just as safe, often safer than bottled water. In fact, some bottled water isShow MoreRelatedFracking : Too Many Fracking Problems1631 Words   |  7 PagesToo Many Fracking Problems â€Å"Fracking ensures that the age of oil-and it s princely hydrocarbon cousin, the natural gas molecule-will not end because we have run out of fossil fuels. But it may end because burning these wonderful fuels puts the planet farther down a path we don t want to head down†. 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Tuesday, May 5, 2020

Marketing Strategies For Engaging Digital -Myassignmenthelp.Com

Question: Discuss About The Marketing Strategies For Engaging Digital? Answer: Introduction Dollar King is an Australian discount store that sells a variety of items at reduced prices. The firm sells products ranging from homewares, Japanese goods, party wares, art and stationery, cards and gifts, kitchenware, tools, and home dcor (Dollar King, 2018). The firm began trading in the year 2000 with the first store established at Hornsby Shopping Centre with the aim of creating a comfortable and competitive discount store to the customers. Currently, the firm has over 55 retail stores in major locations. The report outlines the marketing plan for the firm with a major focus on the strategies employed in embracing the digital platform in the promotion of its objectives and profitability plans. All these are examined through the several strategy placed in ensuring the presence and competitive pricing of the product to the market. Brand Proposition Right from the establishment of the firm in 2000, it has positioned itself as a brand name for the discounted products category offering competitive products to the market. The business has grown its brand through a realistic focus on delivery of products at competitive pricing to the customers. The firm has developed its brand position through corporate social responsibilities across the communities in areas of operation. Consequently, the strategy has grown awareness of the company allowing individuals to identify the stores quickly. Besides, the unique colors used in its stores are distinct enough to enable clients to identify the stores and reduce the competition from other similar firms. The present knowledge created over the one and a half decade of operation can be counted on to build the organization further and increase their profitability. The proper name generated can be used to promote the presence of the firm on the digital markets thus increasing traffic of the firms outlet. The feeling of purchasing products at a discounted price shall act positively towards enticing more market for the firms products. The display of much needed and essential products at competitive prices revitalizes the excellent feeling of remaining and encouraging repeat purchase to the stores (Tiago Verssimo, 2014). The CSR programs promote the will of clients purchasing from the store. Every time a client makes a purchase, the knowledge that part of the proceeds shall go to make the environment better acts positively towards promoting referrals and increased trade for the firm. The discounting aspect of the firm, with new products brought on the shelf all the time, gives it an upper hand while distinguishing it from other firms thus maintain a good name on the digital market platforms (Chaffey Ellis-Chadwick, 2016). Overall Goals The overall goal of the marketing plan is to create and increase brand awareness to the followers and adapt while maintaining a significant number of clients for the business. The Website The website of the firm is essential in creating awareness and convert new shoppers to its online purchases. The site is critical as it displays most of the products sold with the prices that are all-time competitive to what others offer. The digital strategy allows individuals select products and make a list of the items in demand and have the same delivered or picked from their in-store location (Chaffey Ellis-Chadwick, 2016). Customers are at liberty to select products and specify their nearest point of pick thus save time and money. At the same time, it gives a list of its stores thus making it easy for the clients to specify their location of choice and check on the availability of a given product. Moreover, the products are placed based on the demand of the market thus serving the interests of different regions in its offering. Another strategy relates to the direct marketing where clients are viewing the sites and those reporting to their stores can leave their email address and have the firm do direct marketing in case of new product updates thus maintain a pool of customers for its project (Ryan, 2016). Besides, the strategy is meant to ensure a direct interaction with the clients where there remains a place for suggestions. The query section allows the clients to give their opinion and preferences of several products and have the firm to them promptly. Addressing their concerns directly is a form of direct marketing that works for several areas of digital marketing through a fast response system (Ryan, 2016). Research indicates that customers who receive a fast response to their queries are three times likely to retain and attract more to business. Micro-Conversions The concept relates to the little path towards the conversion of viewers into customers to either make a purchase, refer a friend, or provide a donation for a worthy purpose. The micro-conversions on the website shall be measured through an increase in the number of individuals visiting he website. Chaffey (2017), notes that an increase in the number of people making an online purchase from the listed products shall indicate the success of the marketing platform. An increase in the number of subscribers to the emails on updates by over 300000 in a years time would mean success. Measures and Analytics The growth in some individuals making online purchases from the website shall be monitored in line with the growing number of subscribers by using the dashboard system of measurement. At the same time, each direct emailing that results in a purchase shall indicate the effectiveness of the website in promoting sales of the firm. Facebook Facebook is a growing social media tool essential for the digital marketing. The firm shall use the strategy through the creation of a fan page to foster awareness creation and build a formidable engagement with the clients. Strategy Through the page, the firm shall share new products on offering and much-discounted products in enticing buyers into a purchase. Furthermore, the firm shall post its social responsibilities and the good work it does to the locals in a bid to show its social sharing essential for marketing. All responses to acts of calamities shall propel the name of the firm thus showing growth. Promotional and discount codes shall be posted in promoting different products according to the demand ratios on the site (Peppard Ward, 2016). Lastly, links to the main website where individuals can make purchases shall be posted to enable customers a direct link for purchases. Micro-conversions The strategy aims at the conversion of the fans on the social media page into subscribers to the email essential in direct marketing. Facebook fans who like and comment on the posts will promote direct marketing where recommendations and thumbs-up for the firm shall increase marketing from satisfied clients (Taiminen Karjaluoto, 2015). At the same time, the links shall allow fans to redirect to the main site for a shopping experience and create awareness on the myriad of products offered by the firm. Measures and Analytics A monitoring system shall be placed to observe the increase in the number of likes and visitors to the fan page. Subsequently, the number of fans visiting the website through the links shall be checked for upward growth which indicates success in the same (Armstrong, Adam, Denize, Kotler, 2014). The traffic shall be monitored to analyze the peak times and devices used in signing in as the measure would assist in determining the proper time to post updates and have a far-reaching effect on the market potential. YouTube The YouTube channel aims at marketing the firm through the posting of videos of the site locations, products offered, process of online purchases, and convert clients from the site to the main website. Strategy The strategy in place includes building an increased consumer market, awareness of the products on offer, ease of purchase procedure through demonstration, and converting viewers into customers. Micro-conversions The target of the strategy is to ease the process of purchase through online shopping where individuals might view the procedures of selecting an item, adding to the cart, making payments, and subsequent placement of delivery or pickup points for products. At the same time, the conversions come in the form of viewers sharing the videos with friends and families, watching similar videos on CSR activities, and having the viewers subscribe to the email for direct marketing (Andrews Shimp, 2017). Measures and Analytics A proper way to measure the success comes in monitoring the increase in some views which indicates itself on the site every time access is done. Growth in subscription from viewers is an indicator of growth as well as the number of viewers trying to make purchases and place comment on the videos watched. Funnels In marketing, funnels are terms used to describe the journey consumers take on the internet to navigate from the marketing avenues through to the website and result in a purchase or sale of a product. The firm provides one of the best funnels for the clients through easy steps to purchase a product. Purchase Process. The purchase process for the firm begins with the creation of awareness on the social media groups, YouTube marketing and illustrations where customers find some information on selected products. Afterward, customers develop interest on products and are directed through a link to the main website where full view is guaranteed on the product and many others on offer. Once one develops the desire to purchase, the several options of making a payment are displayed allowing the client to select from the list and make a decision. At the action stage, an individual specifies the amount in relation to the price stated and selects the preferred pick-up point or store to personally pick a product. The process is so simple and easy to navigate thus saves the time for the clients and the rest of the site customer response team to provide a feedback on a product. Finally, it gives a client after a purchase the opportunity to place a feedback on the experience which assist in improvement and making of the process easier for users. Conversion Table for Customers In any business, marketing efforts do not raise a direct figure translating into subsequent purchase (Percy, 2014). In this respect, the high number of viewers on a product would result into a few purchases. However, there is the promise of growth on the same as time goes by. The following table represents the actual conversions in the funnel process as clients view products marketed and develop interest on making purchases. Participants and Personas Brand awareness creation on the social media has an easy target on the young generation which forms the most significant buck of heavy users. The younger generation is the highest spenders and thus the best target market for the beauty products on offer. In this case, both female and male shall be targeted as the pre-cuts spread through the gender. A specific target shall be placed with the products displayed based on the needs and demands of a given population. At the same time, the low-income and the middle-income population shall remain the target of the market. The firm sells products at a discounted price and thus fit within the budget of the low and the middle-income earners comfortably. The high-income earners do not form a considerable part of the clients but can be contained to fill in the numbers. Marital status shall remain open in focus as the products relate to those with families and the singles as the products apply across the board. Married people would most likely buy kitchen and other housewares while the singles would dwell on the gifts and daily consumption products. Primarily, the products apply to the more significant segment of the population, but the marketing on the digital platform seeks to capture the massive users which involve the youths and people to the age of 50 visiting the sites and social media frequently. The youths are known for their impulse buying and thus remain a center of interest for the marketing venture. As such, the primary target shall remain so towards posterity. Unified Presence Digital and Traditional The digital presence shall act as a marketing tool in promoting the traditionally known stores to the online participants. Brand awareness shall grow as the clients identify with their preferred brand of products thus becoming an attention grabber. Their attention shall be grabbed to the discounted precuts sourced through our well-established connection with suppliers to benefit from the savings made on our side (Strauss, 2016). The unique colors used in the brad together with the logo will differentiate us and make clients recognize them from the platform down to the stores. Proper coordination shall be placed to relate the advertisement on the traditional channels with the digital one to increase brand awareness. The message will revolve around value for money in promoting the discounting stores and providing a uniform message that resonates well with the buyers. Messages displayed on the billboards should match those on the social media for easy identification and relation to the website offering (Strauss, 2016). The hype words used in both means of advertisement should be close enough to assist individuals to relate the product viewed on the traditional media and the digital platform. Content and Conversion Marketing on the digital platform requires proper placement of products in areas of high traffic. At the same time, it requires the placement of emotional messages and those that encourage trial of products for magnificent results. Attention grabbers such as product giveaways and huge discounts shall be used to turn attention to the main site and encourage purchase (Srinivasan, Rutz, Pauwels, 2016). Moreover, the use of local comedians and key personalities in the society shall enable the firm associate easily with the society thus promoting interest and subsequent sales. In digital marketing, the use of fan pages and bloggers comes in handy and assists in growing sales and converting viewers into customers (Batra Keller (2016). The use of Facebook, YouTube, Instagram and the Twitter handle would assist in reaching a considerable market. According to (Fill Turnbull, 2016), direct marketing would be essential in growing the database and creating referrals where the subscribers would receive an offer by referring clients to the business. Product launches would be done on the digital platform to promote specific products and have top bloggers take up the challenge to promote launches (Assimakopoulos, Antoniadis, Kayas Dvizac, 2017). The use of well-known personalities is a sure means towards growing brand awareness and subsequent sales. Content creation on the social media and the YouTube channels shall be done by key individuals in drawing much attention and traffic. Nobre Silva (2014) advise that the strategy would translate into more viewers and thus funnel down to new clients for the products. CSR messages and videos shall be displayed to grab the attention of the market on the good works of the firm towards social responsibility (Grimmer Woolley, 2014). Core values of the firm shall be aligned within the system to create awareness and have workers share their experiences working for the firm. On-going Monitoring and Nurture In relation to the culture of the media, the creation of new content is essential towards marketing. Repeating adverts and products creates boredom and thus little traffic on a given product. New advertisements shall be aired on a weekly basis due to the various products existing in the online and store locations (Hoban Bucklin, 2015). Constant replenishment of the products and marketing messages ensures an easy flow of traffic on the page to find new information from time to time. Measurement of the response from the various marketing avenues shall be monitored to determine those with substantial positive responses and have more resources placed on the same. The non-performing ones shall be reviewed and made better to increase awareness and align with the target of the firm (Pauwels, Aksehirli Lackman, 2016). The marketing communication shall come up with new trends in the market and target emerging media for its product and brand awareness campaign. Digital tools for monitoring shall be used to check on keyword factor and monitor digital traffic as messages on advertising keep shifting. Evaluation of the measures in place shall occur where the non-performing bloggers and product ambassadors shall be renewed for better productivity (Baker, 2014). Further opportunities to nurture the marketing department shall be explored and incorporated periodically to ensure constant improvement in the marketing aspect of the firm. Conclusion Marketing in the current dynamic business environment has been improved with the coming of the digital platform. The firm shall utilize the opportunity to grow its awareness and collect a huge fan base for its products to the consumers with purchase powers given the discounted nature of its business (McDonald Wilson, 2016). The goals set in marketing shall draw an indication of the success of the firm and thus require a proper monitoring and evaluation program. The marketing goals shall be reached within a 12-month period targeted to produce positive results regarding increased numbers of both online and on-location store purchases. References Andrews, J. C., Shimp, T. A. (2017).Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Assimakopoulos, C., Antoniadis, I., Kayas, O. G., Dvizac, D. (2017). Effective social media marketing strategy: Facebook as an opportunity for universities.International Journal of Retail Distribution Management,45(5), 532-549. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Batra, R., Keller, K. L. (2016, November). Integrating Marketing Communications: New findings, new lessons, and new ideas. American Marketing Association. Chaffey, D. (2017). Reasons you need a digital marketing strategy in 2017. Chaffey, D., Ellis-Chadwick, F. (2016).Digital marketing. Pearson. Dollar King. (2018). About Us. Retrieved from https://dollar-king.net/ Fill, C., Turnbull, S. L. (2016). Marketing communications: brands, experiences and participation. Grimmer, M., Woolley, M. (2014). Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits.Journal of Marketing Communications,20(4), 231-250. Hoban, P. R., Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment.Journal of Marketing Research,52(3), 375-393. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Nobre, H., Silva, D. (2014). Social network marketing strategy and SME strategy benefits.Journal of Transnational Management,19(2), 138-151. Pauwels, K., Aksehirli, Z., Lackman, A. (2016). Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance.International Journal of Research in Marketing,33(3), 639-655. Peppard, J., Ward, J. (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Srinivasan, S., Rutz, O. J., Pauwels, K. (2016). Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity.Journal of the Academy of Marketing Science,44(4), 440-453. Strauss, J. (2016).E-marketing. Routledge. Taiminen, H. M., Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs.Journal of Small Business and Enterprise Development,22(4), 633-651. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why bother?.Business Horizons,57(6), 703-708.

Saturday, April 18, 2020

The Toad Essays - Management, Organizational Structure, System

The Toad Military Organizational Structure Organization involves a intentional formalized structure of roles. People working together towards a common goal, but in specialized areas. The overall effectiveness of any particular association is directly proportional to the functioning of its members. As a firm increases in size the participants lose sight of the concept of teamwork. To maintain the competitive edge a corporation must remain flexible. To this end, varying styles of organizational structure have been implemented. Much of this framework is determined by the business type, goals to be achieved, and even the sociological level of advancement. Our armed forces today reflect this philosophy. Traditionally the military has used a rigid organizational structure. A well defined chain of command is used to delegate responsibilities, even to this day. Divisionalization structure was a common style to maintain a self-contained support and service center. As pointed out by Dessler, this style requires more managers with general management abilities (401). Most subordinate's job is to follow instructions from the higher level (Adams 102). This behavior has been reinforced by a high level of discipline, required for battlefield operations. As technology has redefined combat operations, so has the organizational and management style changed. The military organization today is based upon a geographic departmentalization structure. A specific section is tasked to go into a special area first should the need arise. This metamorphosis is a requirement due to the reduced number of personnel and the need for quick worldwide responsiveness. These numbers alone are not sufficient for adequate results in reaction to many needed operations. To make up for the lack of qualified people, the reserve forces are part of the new reactionary force. In any contingency worldwide these assets may be called up with short notice for global engagement. National Guard personnel serve under the command authority of their respective state or territorial governors until mobilized for a federal mission. This unique status does involve some creative managerial solutions. As a National Guard member I have noticed a uncommon organizational structure utilized. In some ways my unit is organized as a network system. The network is comprised of formal and informal structures. Work has been divided among varies specialized shops centering around maintaining expertise in that one area. Other aspects of the unit show a matrix structure to be present. The fact I have more than one supervisor, as in a project and functional manager illustrate (Wheelen and Hunger 231). This is manifested by the emphasis that work is important not the formal structure surrounding it (Nohria and Eccles 193). A result of multitasking requirements and a limited amount of resources available to non-federal units. But overall, at least upon the surface a functional organizational structure is present. A boundaryless organizational design is an interesting concept. However not practical in the military work environment. In my shop alone there are individuals who need to know who is in charge, or they would be nonproductive. A formal, functional structure, or at least be able to work within one must be maintained. Being accustomed to this style makes the transition of working with our active duty counterparts much easier. Yet our informal network based, matrix style organization is focused upon completing the mission with all our resources, not solely upon described duty roles. The military organizational structure has evolved greatly in the last two decades for the better. And they will do better to incorporate successful National Guard techniques. Any established group that is planning to endure and succeed today must remain flexible. Works Cited Adams, J. L. Conceptual Blockbusting. San Francisco,: W. H. Freeman Co., 1974 Dessler, G. Management: Leading people and organizations in the 21st century. Upper Saddle River, N J: Prentice Hall, 1998 Nohria, Nitin and Robert G. Eccles. Networks and Organizations: Structure, Form, and Action. Boston: Harvard Business School Press, 1992. Wheelen, Thomas L. and David J. Hunger. Strategic Management: and Business Policy. 6th ed. New York: Addison-Wesley, 1998 Bibliography Works Cited Adams, J. L. Conceptual Blockbusting. San Francisco,: W. H. Freeman Co., 1974 Dessler, G. Management: Leading people and organizations in the 21st century. Upper Saddle River, N J: Prentice Hall, 1998 Nohria, Nitin and Robert G. Eccles. Networks and Organizations: Structure, Form, and Action. Boston: Harvard Business School Press, 1992. Wheelen, Thomas L. and David J. Hunger. Strategic Management: and Business Policy.

Saturday, March 14, 2020

Market Analysis Report Example

Market Analysis Report Example Market Analysis Report Example A market analysis report example determines the characteristics unique to the particular market and analyzes the information, which is extremely helpful in the decision-making process in the business relations. By conducting the market analysis report example, it is possible to gather the valuable data, which will help to know the customers better, determine the relevant pricing, and figure out the competitors’ sensitivities. The global smartphone market is assumed to slow essentially over the next few years. Under a condition of a slowing smartphone market, the large vendors are undergoing growth saturation, and rising brands are interrupting existing brands’ long-standing business models to raise their share. The developed markets were in the center of this year’s deceleration. The core three markets of United States, Europe, and China continue to reach the new highs. The number of the first-time buyers in these countries is shortening rapidly. Therefore, the phone upgrades are the primary factor, which stimulates the sales. The top list of the greatest vendors of the smartphones heads two giants Samsung and Apple. As a world leader, Samsung has sold 81.3 million units in 2015 mostly due to its low-cost smartphones and the Galaxy series. In the first quarter of 2016, this amount has remained approximately the same. However, Samsung’s market share has increased from 23.2 in 2015 to 24.1 in the first quarter of 2016. Apple is the world’s second-largest smartphone vendor and has sold 60.2 million iPhones during 2015. Apple’s market share in 2015 was 14.8 percent. In 2016, there is a growth estimated at 3.1 percent up to 17.9 percent. By varying smartphone market dynamics, Chinese brands are developing as the new top brands in the global scale. To this end, there are two Chinese brands Huawei and Xiaomi which were in the list of the top five worldwide smartphone vendors in 2015. These brands held 11 percent of the market. In the first quarter of 2016, one more Chinese company Oppo was included in the top list. As a result, currently, they represent 17 percent of the market together. These three Chinese smartphone vendors show a great performance, Oppo is the best within them, and take share from the leading players such as Lenovo, Samsung, and Apple. Huawei represents a strong smartphone demand in Europe, South and North Americas, and Africa. At the same time, Xiaomi and Oppo smartphone sales rise in emerging Asia and Pacific markets by 20 percent and 199 percent respectively. In the long term, a slow but stable growth of the smartphone market is expected. Predominantly, this growth will be caused by Asian market, India and Indonesia, in particular. Smartphone sales will be driven by the growing demand for the low-cost smartphones in emerging markets and for a transition from 3G to 4G smartphones, which will be supported by 4G connectivity promotion plans from communications service providers in the various markets all over the world. Additionally, a great effect on the smartphone market vector of developing will have a growing popularity of multi-SIM smartphones, increasing the corporate acceptance of smartphones as business class smartphones, the introduction of the faster data networks and the third-party application systems. References: BI Intelligence. (2016). The global smartphone report: The forces behind the global deceleration in smartphone sales. Business Insider. Web. Retrieved September 22, 2016, from businessinsider.com/global-smartphone-market-forecast-2016-3 Global Industry Analysts. (2015). Smartphones Market Trends. Global Industry Analysts. Web. Retrieved September 22, 2016, from strategyr.com/MarketResearch/ Smartphones_Smart_Mobile_Phones_Market_Trends.asp McKay, P. (2016). Global smartphone market share 2016. Statista. Web. Retrieved September 22, 2016, from https://www.statista.com/statistics/271496/global-market-share-held- by-smartphone-vendors-since-4th-quarter-2009/ Meulen, R. V. (2016). Gartner says worldwide smartphone sales grew 3.9 percent in first quarter of 2016. Gartner. Web. Retrieved September 22, 2016, from gartner.com/newsroom/id/3323017 Reisinger, D. (2016). As the smartphone market grows, the iPhone’s share is shrinking. Web. Retrieved September 22, 2016, from http://fortune.com/2016/05/19/apple-iphone-smartphone/

Wednesday, February 26, 2020

Analyze jealous husband returns in form of parrot Essay

Analyze jealous husband returns in form of parrot - Essay Example She buys him and takes him back to the house they had once lived in as husband and wife. In spite of the fact that he is physically transformed, he still feels jealous of all the men in his former wife’s life. Every time he sees a man with his former wife, he goes crazy with jealousy, venting his anger on the toys in his bird cage, and insulting the men through his bird talk. However, after a while, the feelings of his new identity overtake those of his past life, and all he wants, is the freedom to fly into the limitless sky. The story is told in the first person and always from the parrot’s point of view, even when he is describing his human life. The tone of the story is one of intense jealousy, that has been carried over from a former existence. Butler begins the story with the feelings of love that the husband felt for his wife in his former life; enjoying the sight of her beauty, and the touch of her fingers as she ruffled his feathers. This is followed immediately by the jealousy and anger displayed by the bird when he sees his former wife with a new man; waiting for him â€Å"to draw close enough for me to take off the tip of his finger.† Butler relates similarities in the two lives of the husband, where he is as helpless, where his wife’s infidelities are concerned, both as a man and as a parrot. His inability to communicate his insecurities to his wife, are likewise not dissimilar in either of his lives. The parallels that the author draws between the two lives of the narrat or are possibly meant to draw the reader’s attention to the fact that a man is as helpless in certain situations, as a bird that flutters helplessly in a cage, beating its wings against it, in its effort to escape. Perhaps Butler’s choice of a parrot as a reincarnation of a human, is related to the fact that parrots have been used as messengers, and can be taught to speak

Monday, February 10, 2020

HISTORY Essay Example | Topics and Well Written Essays - 750 words - 4

HISTORY - Essay Example The revolutionaries, who were driven by the urge to attain sovereignty, had several advantages over their enemies. This was due to the fact that they had a wide knowledge on the geography of their surroundings as they were fighting on their home grounds and as such they were able to plan on their attacks and also to escape from their attackers (Harvey 2005 p 65). Due to their large numbers and the will to survive, the revolutionaries were able to offer high resistance to the army which had fewer personnel though well equipped. This was enhanced by the uprisings that came from different sides diverting the attention of the military which resulted to the army distributing the few soldiers they had across a wide area weakening their defense. Reinforcement for the soldiers took long since they had to be ferried from their home countries while that of the patriots was readily available and this strengthened their defense and attack mechanisms (Harvey 2005 p 78). The revolutionaries also had a well organized army which was unified and with a lot of support. They also had generals who were capable of making good decisions that minimized chances of landing into unnecessary trouble out of poor risk evaluation. However, there were some short comings that arose from their ill equipped forces who could not match the equipment of their enemies. Their supply of ammunition was limited unlike the military which had constant supply of food and ammunition from their government (Harvey 2005 p 102). This resulted to high numbers of casualties and deaths on the side of the revolutionaries. They also lacked the skills to match those of the military due to their poor training, which resulted to caress mistakes that gave the military an opportunity to seize and manage to kill them. They were also disadvantaged by the lack of food to sustain them while in the

Thursday, January 30, 2020

Aplastic Anemia Essay Example for Free

Aplastic Anemia Essay Aplasitc anemia is a very rare blood disorder. Sometimes, it is connected with leukemia; it could be a result from chemotherapy given to leukemia patients. In aplastic anemia, the bone marrow does not make the necessary blood cells needed in the blood; however, leukemia is when the blood cells are deformed and not working properly. Leukemia is a cancer where as aplastic anemia is not. Chemotherapy treatment for cancer can lead to the secondary condition of aplastic anemia that may cause slowing down of producing blood cells. What are the anatomical and physiological symptoms and causes for aplastic anemia? What is the diagnosis and what treatments are available for aplastic anemia? One symptom is fatigue from being anemic. Anemia is when the red blood cells are low in the blood. The red blood cells carry the oxygen from your lungs to all parts of the body (Aplastic Anemia and MDS International Foundation, Inc. ). This will cause fatigue when the body does not get enough oxygen. There is a little more than just low red blood count in cells in aplastic anemia. It is when the body doesn’t produce all three different blood cells that the body has: white blood cells, red blood cells, and the platelets termed pancytopenia (Wikipedia). In aplastic anemia, it is when the bone marrow stops producing or slows down in producing these new blood cells. The white ones or leukocytes are to fight infections in the body by attacking and killing bacteria and viruses (Aplastic Anemia and MDS International Foundation, Inc. ), so with out them patients easily catch viruses. A low white blood cell count is called neutropenia (Aplastic Anemia and MDS International Foundation, Inc. . The other is the platelets; they are for blood clots. A low platelet count is called thrombocytopenia (Aplastic Anemia and MDS International Foundation, Inc. ). A low platelet count leads to another symptom that would be uncontrolled bleeding because the body does not have the platelets to stop the bleeding. You can also causes bruising and petechiae (Wikipedia). Some of the other symptoms include shortness of breath, headache, pallor and, ultimately tachycardia and heart failure (Lippincott 508). Bone tenderness should not be present (Mc Phee 454). The cause for aplastic anemia develops when the bone marrow is damaged or in some cases is unknown. About 75 out of 100 cases of acquired aplastic anemia are idiopathic (Aplastic Anemia MDS International Foundation, Inc. ). This means they have no known cause. Sometimes, the case can be from radiation and chemotherapy treatment used for cancer. This can destroy the healthy cells in the bone marrow leading to the secondary condition. Some other causes for secondary condition of aplastic anemia are toxic chemicals and certain drugs, such as the chemical benzene that is found in gasoline, or with the use of certain drugs, including chloramphenicol[-0], carbamazepine[-1], felbamate[-2], phenytoin[-3], quinine[-4], and phenylbutazone[-5] (Wikipedia). Chloramphenicol treatment is followed by aplasia in less than 1 in 40,000 treatment courses, and carbamazepine aplasia is even more rare (Wikipedia). The medication for rheumatoid arthritis is connected to ones getting aplastic anemia; this would be called also a secondary condition when aplastic anemia appears. Likewise Lupus, an autoimmune disorder, can attack the healthy stem cells. This would cause the slowing down or stopping of making the blood cells the body needs. The rest may result from immunologic factors (unconfirmed), severe disease (especially hepatitis), viral infection (especially children), or preleukemic and neoplastic infiltration of bone marrow (Lippincott 397). Therefore, to confirm a diagnosis for aplastic anemia they first take a blood sample to see if the blood count is low. If that shows up low in all the blood cells, the next step is to take a bone marrow sample or biopsy. The bone marrow is usually taken from the large hip bone by a needle. The sample is looked at in a microscope to rule out leukemia, which the blood cells would look abnormal and would be the reason the blood cells are not working properly. However, aplastic anemia would show very little red and white blood cells in the blood stream. Some options of treatment given to patients are medications, bone marrow transplant, and blood transfusion (MayoClinic). Just recently, they have stem cell transplants. The medications are immunosuppressive combine with cyclosporine. Maybe one of the causes is the immune system is attacking its own good blood cells, and these drugs will slow down the process. This medication treatment is usually given until the patient can get a stem cell transplant. The other medication can be used with the immunosuppressive is the growth factor. The new genetically engineered growth factor drugs help with making new white blood cells. That is really important, since the body makes a blood cell that only last for awhile, so the body is always generating new blood cells. However, aplastic anemia patients body for some reason stops this process. The other medicines used are antibiotics either to help prevent infections or already established infection, since the immune system is weak and would not be unable to fight of a common cold. Most likely the doctor will administer them before an infection appears, so that the patient will not get an infection. Those are the medications used and if the condition doesn’t improve, the patient would await for a bone marrow transplant. The bone marrow transplant might have been the first choice, which the medication is administered until the patient can find a match donor. The bone marrow transplant is usually a successful treatment to cure aplastic anemia in people under 55 years old (Aplastic Anemia and MDS International Foundation, Inc. ). Bone marrow transplantation from a related, matched donor can treat aplastic anemia – without recurrence- in about four out of five cases (MayoClinic). Up to half the people with matched, but unrelated, donors can expect to have successful bone marrow transplants (MayoClinic). There’s a chance that your body may reject the transplant, leading to life-threatening complications (MayoClinic). The bone marrow transplant uses a matched blood type. When found, the donor will have surgically removed some of his or her healthy bone marrow. It is then injected intravenously in the blood to the patient. The donated bone marrow will collect to the patient’s bone marrow and help with making new blood cells; it may take two to four weeks to show the new blood cells are producing. Before they even give the aplastic patient the donated marrow, they give them chemo to get rid of the diseased marrow, and will also be administered drugs to help prevent rejection of the bone marrow. Another precaution a doctor may limit the number of blood transfusions before the operation to avoid complications. Technology is advancing that they can use stem cells now instead of bone marrow transplant. The new stem cell transplant is taken from the bone marrow, umbilical cord, or the blood stream of the donor. They just get the stem cell from either of those places, and again like the bone marrow transplant, place the stem cell into the blood stream of the patient. The patient will be given chemo before the procedure as in the bone marrow transplant. This time the complication of the new stem cells will create an immune system that attacks the body of the donor, instead of the body rejecting as in the bone marrow transplant. If this does occur, they also have drugs that will help combat this. The treatment of blood transfusion is not usually used because it is a treatment for fatigue. Fatigue is not a medical emergency. First, use rest to see if it alleviates the symptom. White blood cells only last a day because that is how long they last in the body. That is why the bone marrow is important in making the new cells the body needs. The other complication that blood transfusions may cause is hemorrhaging. For long term recovery, they usually need other treatment along with this procedure. Aplastic anemia is a very rare disease and affects very few people. It is not contagious. It is more commonly diagnosed in young adults and children. It can affect any age group anytime in life and the illness might be brief, also it can come on suddenly or slowly. The symptoms vary depending on the blood cells that they are low in. The patient could have a slight case that might just be observed or to a severe case that needs treatment. A doctor should be the one to make the diagnoses and treatments. Doctors estimate that there are about 900 new cases of aplastic anemia diagnosed in the United States each year (Aplastic Anemia MDS International Foundation, Inc. . Patients need to be extra careful not to get an infection because the body having low white blood cell count would have a hard time combating against viruses. Steps are also taken to prevent hemorrhage: avoiding parenteral injections, suggesting the use of an electric razor, humidifying oxygen to prevent dry mucous membranes, and promoting regular bowel movement (Venes 116). Mortality for aplastic anemias with severe pancytopenia is 80% to 90% (Lippincott 507). In advancing technology today, why not consider to be a bone marrow donor that could save lives of others.

Wednesday, January 22, 2020

Treatment of Change and Expansion in Lotos-Eaters and Rip Van Winkle :: Lotos Winkle

Treatment of Change and Expansion in Lotos-Eaters and Rip Van Winkle      Ã‚   During the Victorian Era, great accomplishments lead to prosperity for the British Empire. Accomplishments include owning nearly a quarter of the world’s land and its people. As a result, trade and commerce expanded, and Great Britain reached the height of its power. Furthermore, science rapidly made progress during this time. These rapid strides in economic and technological advances gave the British people a feeling of pessimism about whether they were progressing for the good. As a result, people began to question man’s place, or duty, on earth. Also occurring within the time of the Victorian Era is the American Renaissance. During this period, Americans were expanding their territory according to the belief in Manifest Destiny, or the idea that God or Nature intended for the United States to spread its civilization from coast to coast. Like the British, Americans questioned their moral responsibility concerning change and expansion. Consequently, the concer ns of the people were echoed in the literature written during these time periods. For example, the Victorian poet, Alfred Tennyson, voiced his concerns about constant change and expansion in "The Lotos-Eaters," while the American writer, Washington Irving, also expressed his concerns in "Rip Van Winkle." An examination of the poem, "The Lotos-Eaters," and the short story, "Rip Van Winkle," reveal that Tennyson and Irving romanticized the concept of stasis while also questioning the duty of change and expansion.    In "The Lotos-Eaters," Tennyson romanticizes nature in order to emphasize the virtues of a land that remains in stasis as opposed to a land that is in constant change. When the mariners land on the island, its is described as a "land where all things always seemà ¢d the same" (Tennyson 24). Tennyson is saying that the beauty of the island has been preserved because no one has attempted to change it. Tennyson is also saying that colonization and expansion lead to industry, which strips nature of its beauty. Furthermore, the atmosphere of the island is romanticized in that "there is neither sharp sunlight nor clear moon, only the haze of a seemingly perpetual afternoon; the air itself is languid and the stream, not full and rushing but slender and slow, seems to pause in its fall from the cliff" (Ryals 97). The idea of an island that remains constantly at the most pleasant time of day and a stream that is barely moving romanticizes the idea of being at rest with no worries.

Tuesday, January 14, 2020

Marketing assignment Essay

The Goodyear Tire and Rubber Company The Goodyear Tire and Rubber Company is very famous tire producer in North America now, which included race cars tires, truck tires, snow tires, heavy earth-mover tires and automobile tires. It was established in Akron, Ohio, in 1898 by Frank Seiberling, which had only thirteen employees. Moreover, David Hill who is the first president of the company because he purchased the stock of this company. Seiberling borrowed 3,500 dollars from his brother-in-law to purchase the company’s first factory, which is an abandoned factory in Akron. Therefore, Seiberling want to be a good leader to manage this factory. Based on The History of Goodyear Tires (n.d), â€Å"Seiberling then founded the Goodyear Tire and Rubber Company, naming his business venture after Charles Goodyear, who had discovered how to vulcanize rubber to make it harder, more durable and resistant to chemicals† (para.2). The Goodyear Tire and Rubber Company first began to produce bicycle and carriage tires. According to The History of Goodyear Tires (n.d), â€Å"In the first month, Goodyear Tires did a little over $8,000 in business. The company came up with its famous winged-foot logo in the early part of the 20th century† (para.1). Furthermore, Goodyear Company began to produce automobile tires. Then the Goodyear Company build new factory, which is bigger than the first one. Forthemore, they began to led more people know them. Based on The History of Goodyear Company (n.d), â€Å"By 1901, Goodyear had begun to use its now-famous winged-foot logo in advertisements† (para.3). By the 10 years later, the Goodyear Company stared make tires for airplanes, and then as that time Goodyear Company began work for aviation. In 1916, Goodyear Company purchased a plant factory for produce zeppelin aircraft. During the World of War One, Goodyear Company got the order form from the United States  t o built nine zeppelin aircraft. Although, the Goodyear Company was not finish all of the zeppelin aircrafts in the 1917,the expanse for building zeppelin aircraft was hand down and help Goodyear during World of War Two. Otherwise, Goodyear Company also produced airships. According to Goodyear Zeppelin Company, â€Å"Goodyear also manufactured two airships, the Akron and the Macon, for the United States military during the early 1930s. During World War II, the company manufactured 104 airships for the military at its Akron facility† (para.2). Until now, the Goodyear Company still produces the zeppelin aircraft for advertising actions. It is sign for Goodyear Company all-round developing in the world, at this time the Goodyear Company is not only a tire and rubber company, but also become a magnate for rubber manufacture. Therefore, Goodyear Company becomes the third largest tires producer in the world now. In that company, they are very successful for many years that are about the product and place and price. For example, you can see the service in everywhere even in Halifax. That is why Place is very important factor to increase market share and sales quantity. One good place can help us sale more items. During the reach I noticed that people buy the product through the nearly the place. However the product is very famous around the world that is the company force. The good product will catch lots of customer. You can see the tires in the car. They are make lots of advertisement around the all TV shows. That why they sell the product like hot cake. However, they are service is more like the out of mouths. From the advertisement, we can clear know that that the company goal is the sale the tires around the world. For a long historic story from this company the band is the best famous advertisements. People believe in them, that their tires can very successful to sale very thing. Reference The History of Goodyear Tires, Lindell John, http://www.ehow.com/about_4672693_history-goodyear-tires.html Goodyear Zeppelin Company, http://www.ohiohistorycentral.org/entry.php?rec=899

Monday, January 6, 2020

Case Analysis Enron Corporation - 891 Words

PROBLEM (ISSUE) STATEMENT: Having the position that you want, the money you dream about, and the company you love to work for are the things that will absolutely blind your eyes of seeing anything wrong or knowing how this money came from. This is how the employees in Enron Corporation felt at the time when the company was the biggest energy company in the nation, and was having the best stock in the market. â€Å"You could feel the excitement at 6 a.m. You walked in the door and got energized, all those creative juices flowing. You worked with the best, the most brilliant. It was a great, great company, says one of the employees in Enron for New York Times (Turnage and Keyton). Therefore, it is obvious that the employees were having the best time in their lives. In the meantime, it was obvious for them to notice there was something wrong financially, but they ignored it because they were living in paradise. 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